Small-business websites,built to be found on Google and AI.

Your next client Googles you first. What they find decides whether they call.

One flat rate. 30 days. You own everything.

Free audit, no account required.

We write every word
In your voice. You approve it.
You own everything
Code, domain, content. No lock-in, ever.
Found on Google and AI
Built for search, ChatGPT, and Claude.
Two founders, every project
No account managers.

You've built something real.Your site doesn't show it yet.

You win clients face to face. Your referrals are strong. You know your industry cold.

But every prospect who doesn't already know you goes to Google first.

What they find, whether you're a dentist or a coach, doesn't match the business you've built. They don't email. They don't call. They move on.

You never hear from them. You never know they looked.

Every month, 3 to 10 prospects find you, don't feel the confidence your work has earned, and book with whoever looks more credible.

Client result

25 years of proof. 5 visitors a month. Then we rebuilt everything.

15,000+ lives changed. Fortune 500 teams trained. The reputation was there; the site wasn't. We built one that matches it. 4.9 rating.

BeforeAfter

Drag the handle to reveal what changed

Old site: 5 to 10 visitors a month. For years.

30 days. New system. First campaign he'd ever run...

40 at the first meetup

1 class full. Second class full. Zero ad spend.

“”
Adam Rudder, Founder at Improv Playground

Read the story →See all our work

We're not a website company. We're business owners who build websites.

We've been the client who lost a deal because the site didn't match the work. We know what makes a dental patient call instead of scroll past, and what makes a law-firm prospect trust before they book.

We design from the other side of the table.

See your site through your next client's eyes.

Your clients know why you're different. Everyone else only has your website to go on.

The audit shows you the three signals that turn visitors into calls.

Performance

When your site loads slowly on a phone, the prospect who searched you at a stoplight is gone before it renders, the one you’d have closed in person.

How you show up in search

Whether Google and AI assistants recommend you when someone in your market asks for a name.

Credibility Signals

What your site communicates about your business in the first 5 seconds: trust markers, proof, and clarity of purpose.

Paste your URL. In about 30 seconds you'll see where your site stands and what's costing you clients. No account required. Want the full plan? Drop your email and we'll write it and send it, free.

HOW IT WORKS

Thirty days. Most of it is us.

One interview. Two reviews. That's your entire job.

Week 1

We do the research

We learn your business, your clients, and your market before we write a single word. We read your reviews. We audit your competitors. We interview you once.

Week 2

We build and write everything

Design, copy, SEO structure, Google Business Profile: all of it. You're not writing a word. You're running your business.

Week 3

You approve, we refine

You see it before anyone else does. Tell us what sounds right and what needs tuning. Two rounds, we adjust.

Week 4

Live, with your Command Center running

Your site goes live. Your Command Center starts watching. Your Monday briefings start arriving. That's it.

What your next website must do

Here's what's different this time.

Your site shows up where your next client is already looking.

We optimize for Google, Google Business Profile, and the AI engines your clients now use. ChatGPT, Perplexity, Gemini. When someone searches for what you do in your market, you’re the answer.

Technical SEO on every page, built in from day one, not added later
Google Business Profile set up and optimized. The most overlooked driver of local leads
AI search visibility. ChatGPT, Perplexity, and Gemini are how your next client will find you
Local and national strategy, depending on where your clients come from

From our clients

Real businesses. Real results.

5.0 across all projects

“I’ve been trying to express the essence of my business for years. They built a better website than I could have ever imagined. You have quite a gift for expressing the perfect words that resonate with my clients and hold the space of my business.”

Didn’t write a word. Didn’t touch the design. Just kept healing.

Katrinna Jasso

Hara Healing Arts

“For years, my website didn’t represent what we actually do. Within a week of the new site going live, three patients mentioned it when they called to book.”

Didn’t write a word. Didn’t touch the design. Just approved it.

Dr. Steven McConnell

Marin Modern Dentistry

Real businesses. Real results.

They didn’t write a word. Look what they got.

Wellness · 30 days

Hara Healing Arts

Katrinna Jasso

5.0 from 44+ reviews. Bookings flowing from the site within the first week.

The client didn’t write a single word of copy.

Education · 30 days

The Helix Adult Academy

Marjorie McMorris

Six program tracks launched. Registration pipeline built from scratch.

We wrote every word, built every page, and designed the full catalog system.

Nonprofit · 30 days

San Elijo Hills Fire Safe Council

San Marcos, CA

From a basic info page to a full community preparedness hub. Five evacuation zones, Firewise reporting, and an insurance discount call-out.

The volunteer board focused on protecting the community. We wrote and built everything else.

Every project: 30 days. Every word: written by us.

See all our work →

“Couldn't my nephew just do this?”

Maybe. Most of our clients tried that first. Here's what they found, with the math.

Time cost

8 to 20 hours a month, every month, for the next 6 months.

At your hourly value, the math gets uncomfortable fast. They were never trained to build sites that convert. They're learning while you're paying.

Delay cost

Every month the site is unfinished is a month of lost revenue.

Industry data puts that gap somewhere between $3,000 and $4,500 monthly for established service businesses. A 6-month internal build versus our 30 days isn't a savings. It's a 5-month leak.

Quality gap

There's what they can do, and what they're trained to do at scale.

Sites that convert require copy strategy, conversion patterns, technical SEO, performance optimization, and design systems that hold up. A capable person without those reps will build something that looks finished and converts at half the rate.

Accountability gap

No deadline. No performance review. No escalation path.

When a project stalls inside your company, no one is on the hook. It just becomes part of the to-do list. We sign a 30-day calendar. If we miss it, your final payment doesn't move.

We're not saying don't do it yourself. We're saying the cost almost never shows up as a number on a budget — it shows up as a site that took twice as long and converts half as well as it should.

TWO PEOPLE. EVERY PIXEL. EVERY WORD.

Same two people. Every call, every project.

When you hire most agencies, the person who sells you the project isn't the person who builds it. It gets handed down: to a project manager, then a junior designer who's never spoken to you. Here, there's no “down.”

Michael writes every word of your copy.
Brant builds every line of code and every design decision.
Every call about your project is with one of us.

Michael Hunter

Business Strategy and Client Experience

Fifteen years building businesses and staring at websites that didn't represent them, until he decided to fix that for other owners.

Michael writes every word on your site. He interviews you once, reads your reviews and your competitors', and turns how you actually talk about your work into copy that sounds like you, not a template.

He runs strategy and the client relationship: your guide through the build, and the person who helps your business scale after launch.

Works so his dog can live his best life.

themichaelhunter.com

Brant Hindman

Engineering & Design

Most engineers hand off design. Most designers can't touch the code. Brant does both.

He writes every line and designs every pixel.

He's spent more time building intelligent web systems than almost anyone outside a research lab. After 21,800 hours of practice, he figured out how to put working agents inside websites. Not chatbots, not autoresponders. Agents that learn your business and act on its behalf. That's why a GoodSite build looks like it cost five times what it did. And behaves like it. It's actually alive.

Works so his cat can live his best life.

branthindman.com

“We design from the other side of the table. Most web people are designers or developers. We're founders. We've built businesses, run payroll, won clients in person and lost the next ones to a site that didn't hold up. That's not theory for us. That's Tuesday.”
Brant + Michael, The Good Site Co

Pricing

How much does a small-business website cost? A flat $7,500.

No surprises. Every plan includes ownership of your code, domain, and content. No lock-in, ever.

The business is real. The site should say so.

How we protect your business

30 days, locked.

We commit to a calendar date. You see weekly progress. If we miss it, your final payment doesn't move.

Your site stays yours.

Code, domain, content, accounts. Transferred to you on day one. No hostage situations, ever.

100% recourse.

Not satisfied within 7 days of launch? We keep working until you are. No argument, no charge.

For context, what other agencies charge

Nimbletoad

$5,950 build + $2,200/mo retainer

≈ $43,000 over the first year

SmartSites

$2,275 – $2,925/mo

SEO retainer only, no new build

The Good Site Co

$7,500 flat fee to build. Then $100–$250/mo for optional care.

You own it. Cancel anytime.

Competitor estimates as of 2026, from their public pricing.

Your website

Growth

For established businesses

$7,500

Flat rate · 30-day delivery

For established businesses ready to stop losing clients to a site that doesn't match their reputation.

Command Center included

✓All copy written for your buyers, in your voice
✓Up to 12 custom pages
✓Two rounds of revisions
✓SEO built in from day one
✓Google Business Profile setup + optimization
✓Scout competitor intelligence
✓Monthly content drafted in your voice
✓Weekly Monday briefings
✓30 days of post-launch support included
✓Priority support, direct line to us
✓You own everything outright

Monthly strategy reviews

A 45-minute call with Brant & Michael every month — what's working, what's next, what we're building toward.

Run my free audit →

30 days. No pitch deck. No pressure.

We take on 10 builds per month. Run the audit now. It takes 30 seconds and it's the first step in the queue.

Not satisfied within 7 days of launch? We keep working until you are. No argument, no charge.

After launch

Keep it growing

$250/mo

Monthly · Cancel anytime

Your site keeps learning. Content in your voice, market insight to your dashboard, and clear next steps every month.

✓Everything in Keep it running
✓Full Command Center access
✓Content written in your voice: blog, social, email
✓Market and competitor monitoring
✓SEO reporting with clear next steps
✓Site updates handled by us
✓Monthly check-in with your site team
✓Priority support

Cancel anytime. Your site stays yours.

No contracts, no cancellation fees, no hostage situations. You're paying for the people, not the platform.

Not included: new page builds, major design overhauls, custom integrations. These are quoted separately and you'll always know the cost before we start.

Included after your first month free

Multi-location

Enterprise

Bigger builds, scoped to you

Run more than one location, or need something a single build can't cover? We scope it to exactly what you have and hand you one flat number before we start. Still the two of us on every project. Everything in Growth, plus:

✓Everything in Growth
✓A page for every location, written in your voice
✓Connections to the tools you already run (booking, scheduling, POS)
✓Monthly reviews with Brant and Michael, not an account manager
✓A yearly plan, built with the founders

Custom

One flat number.
Fixed before we start.

Book a call →

Let's scope it together

Every plan includes full ownership of your code, domain, and content. No lock-in. No monthly platform fee to keep your site running. It's yours.

Your turn. See what they find.

Paste your URL. See your score in about 30 seconds, no account required. Drop your email and we'll send a plan for your site, free.

Not ready for the audit? Tell us about your business and we'll send a custom site plan within 48 hours. No call first.

Get my site plan →

P.S. Rather talk than paste a URL? Book a 30-minute call. No pitch deck, no pressure. We take 10 builds a month. The sooner we talk, the sooner you're in the queue.

Book a 30-min call →