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About us

Two people who care about small businesses getting a fair shot online.

We started The Good Site Co because we kept seeing the same problem: brilliant small business owners with outdated sites that undersold everything they'd built. We decided to fix that, one business at a time.

Brant Hindman
Brant Hindman
Co-founder · Engineering & Design

Brant has spent 20 years building things that work and look like someone gave a damn — production systems, AI platforms, bronze sculptures, 30-foot installations at Burning Man.

He studied chemistry and psychology at St. Olaf, earned a master's in counseling psychology from Naropa, and spent six months in a monastery in Thailand. That's not a typical engineering resume, and it's the point. He thinks about how people actually experience what he builds, not just whether it runs.

Most engineers hand off design. Most designers can't touch the code. Brant does both, which is why a GoodSite build looks like it cost five times what it did. He writes every line and designs every pixel.

Lives in Marin County with strong opinions about typography and an unreasonable number of sketchbooks. Works so his cat can live his best life.

Michael Hunter
Michael Hunter
Co-founder · Product Strategy & Operations

Michael has built and run businesses since he was 24, and spent years staring at a website that didn't represent the company he'd actually built. That's not hypothetical. He knows what it feels like to win a client in person and lose the next one because they checked the site first.

He spent a decade in enterprise product and operations at Fortune 500s, financial services companies, and growth-stage startups, building the kind of infrastructure that most small businesses can't access and can't afford. The Command Center exists because he kept asking the same question: why does a 10-person company have to choose between enterprise-grade tools and actually running their business?

He runs operations, client experience, and everything that happens between ‘yes’ and ‘live.’ Works so his dog can live his best life.

Why we exist

Small businesses are the backbone of local economies. They're also the ones who get the worst deal from the web design industry: either overpriced agencies that take months and charge $20,000, or cheap templates that look like every other site on the internet.

There's a middle — professional, strategy-backed, genuinely good work at a price that makes sense for a small business. That's the gap we're filling.

We write the copy. We build it fast. You own everything when we're done. No platform subscriptions, no hostage situations, no surprises.

01
We treat your business like it matters
Because it does. Every site gets a strategy session, custom copy, and a design tailored to your customers — not a template with your logo swapped in.
02
We move fast
30 days from kickoff to live. Not because we rush — because we've built the process to remove every unnecessary delay.
03
We hand you the keys
You own the domain, the code, the hosting. If you ever want to move on from us, there's no platform to escape and nothing to migrate.

Ready to work together?

Tell us about your business. We'll get back to you within 24 hours with a clear plan.

Start a project →