Heritage Brand · Redesign
Bates Leathers
Eighty years of custom motorcycle leathers. A heritage you can feel in the stitching. The old Squarespace told you who Bates was — the new site lets you order what they make.
Drag the handle to reveal what changed
The situation
Eighty years of custom motorcycle leathers. Dana inherited a brand with serious heritage and a Squarespace site that treated it like a hobby shop. No products on the homepage. 'Contact & Order' instead of a cart. Visitors who showed up ready to buy had to email to find out if Bates was open for business.
What we built
A site that lets the heritage breathe — vintage racing photography in the hero, brand tradition front and center — while putting the business mechanics where they belong. Product surfaces. Order paths. Modern infrastructure under a brand that's been in business since before the internet existed.
“Bitchin'. We've been in business 80 years and finally have a site that represents that legacy. No way I could've built this in a million years.”