Heritage Brand · Redesign
Bates Leathers
Eighty years of custom motorcycle leathers. A heritage you can feel in the stitching. The old Squarespace told you who Bates was. The new site lets you order what they make.
Drag the handle to reveal what changed
The situation
Eighty years of custom motorcycle leathers. Dana inherited a brand with serious heritage and a Squarespace site that treated it like a hobby shop. No products on the homepage. 'Contact & Order' instead of a cart. Visitors who showed up ready to buy had to email to find out if Bates was open for business.
What we built
A site that lets the heritage breathe — vintage racing photography in the hero, brand tradition front and center — while putting the business mechanics where they belong. Product surfaces. Order paths. Modern infrastructure under a brand that's been in business since before the internet existed.
“Bitchin'. We've been in business 80 years and finally have a site that represents that legacy. No way I could've built this in a million years.”