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Coaching · Education · Solopreneur

Deborah L. Price

The Money Coaching Institute needed a digital home that matched the depth of its methodology — an interactive quiz, a certification program, and a brand presence worthy of a 25-year-old institute.

2×
Inquiry volume post-launch
8
Money archetypes
5 Q
Quiz to result
2 wks
Start to live

The situation

Deborah L. Price has spent 25 years developing one of the most sophisticated frameworks for understanding how people relate to money. The Money Coaching Institute trains practitioners, offers certification programs, and serves clients across coaching and financial services.

The old site didn't reflect any of that depth. It was text-heavy, visually flat, and gave visitors no way to engage with the methodology before inquiring. Worse, the signature 8 Money Types — Deborah's core intellectual property — were buried and hard to understand without context.

What we built

We built an interactive platform centered on the Money Types quiz — a 5-question flow that delivers a personalized archetype result and naturally leads into certification program inquiry.

Interactive Money Type Quiz
5 behaviorally-designed questions → 8 possible archetype results, each with a tailored description and a CTA to learn more or inquire about the CMC® program. Zero dropoff between result and inquiry.
Certification program page
A structured breakdown of the CMC® program: who it's for, what you learn, the curriculum, and how to apply. Designed to qualify serious candidates before they reach Deborah's inbox.
Dark editorial aesthetic
#0C0E14 deep navy background with warm cream and gold — an intentional departure from the generic beige coaching site. The design signals that this is serious intellectual work, not pop psychology.
Methodology-first copy
We wrote every word of the copy — including all 8 archetype descriptions — based on Deborah's framework. No placeholder text, no lorem ipsum.

"The quiz alone doubled the number of qualified inquiries we get every month. People arrive already knowing their Money Type — the conversation starts at a completely different level."

— Deborah L. Price, Money Coaching Institute

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