For financial advisors

Your next $1M client Googled you first.

If they saw a broker-dealer template, they booked with someone else. We build advisor websites that close the meeting before you walk in the room.

Your website is losing you referrals.

When a CPA or estate attorney refers a client to you, the first thing that client does is visit your website. If it doesn't match your reputation, the referral dies quietly.

A CPA referred their best client to you — and that client Googled you, saw your template site, and booked with the advisor down the street instead.

Your broker-dealer template looks identical to every other advisor at your custodian. Prospects can tell.

You're paying $200/month for an FMG Suite site you can't customize without a support ticket.

Your compliance team rejected your last website idea, so the project has been stalled for 18 months.

You went independent to build your own brand — but your website still looks like you work for someone else.

A prospect told you they 'went another direction' after looking you up online. You never got the meeting.

Why template sites hurt your credibility

The problem isn't that templates are ugly — many look polished. The problem is that high-net-worth prospects are sophisticated buyers. When they see the same layout across four advisory firms in your city, it signals "small operation using a plug-and-play solution."

Template site
  • × Same layout as 200+ other advisors
  • × $200/month — $2,400/year for a site you don't own
  • × Support ticket to change a headline
  • × Stock photos that scream "template"
  • × Locked into vendor ecosystem
Your Good Site
  • Custom design built for your firm and niche
  • $3,500 once — you own the code forever
  • Edit anything, anytime, no tickets
  • Photography direction and brand-aligned visuals
  • No platform lock-in — take it anywhere

You left the wirehouse to own your practice. You should own your website too.

See the work

Wealth Management
Ridgeline Wealth Partners
Fee-Only RIA · Denver, CO
Case study

Ridgeline Wealth Partners

A fee-only RIA serving tech executives was losing referral prospects to competitors with stronger digital presence. We built a site around their niche — equity compensation planning — that pre-qualifies the right clients before the first meeting.

"Referrals now show up to the first meeting already knowing our philosophy and minimum. The conversation starts at 'how do we work together' instead of 'what do you do.'"

— James Chen, CFP®, Managing Partner
$8.2M
new AUM in 90 days
90%
referral close rate
Financial Planning
Clearwater Financial
Retirement Planning · Austin, TX
Case study

Clearwater Financial

A solo CFP specializing in retirement transitions had been paying $250/month for an FMG Suite template that looked identical to three competitors in Austin. We replaced it with a custom site that speaks directly to pre-retirees making the transition.

"My CPAs started sending referrals again. They told me they'd stopped because prospects kept coming back unimpressed. I didn't even know that was happening."

— Michelle Torres, CFP®, RICP
3x
referral volume in 60 days
$0
monthly platform fees

What's one lost prospect costing you?

At $50M–$150M AUM with a 1% advisory fee, each $500K client represents $5,000/year in recurring revenue. If your website loses just 2 referrals per quarter:

Lost referrals
6-8
per year
$30K–$120K/year in recurring revenue
The silent killer
94%
of HNW clients research advisors online
Your COIs stop referring when prospects come back unimpressed
Your investment
$3.5K
one-time flat rate
Pays for itself with 1 new client

A custom site built in 2 weeks, not 2 months.

You'll spend about 90 minutes total on this project. We handle everything else.

1

Day 1 — Discovery

You fill out a 20-minute questionnaire about your firm, niche, and ideal clients. We research your market, competitors, and positioning. No meetings required.

2

Day 5 — Design preview

You see a full design preview of your site. If the direction isn't right, we revise it. You don't pay for something you wouldn't put your name on.

3

Day 14 — Launch

Your site goes live. DNS, hosting, analytics, SEO — all handled. We walk you through how to make updates and introduce the Monthly Care plan for ongoing support.

What's in your advisor website

Authority-building homepage that positions your niche, philosophy, and fiduciary commitment

Services page explaining your approach in plain language — not industry jargon

About page with credentials, certifications, and the personal story that makes prospects choose you

Client onboarding page with discovery call scheduling

Compliance-friendly design with required disclosures, disclaimers, and ADV references properly placed

Mobile-optimized — 55% of high-net-worth prospects research advisors on their phones

Google Business Profile optimization for local search visibility

Full SEO setup: meta tags, sitemap, structured data, page speed optimization

Optional add-on: Compliance review package ($300). We work directly with your CCO to ensure all disclosures, disclaimers, and SEC marketing rule requirements are properly addressed before launch.

$3,500. No surprises.

Flat rate. No hourly billing, no scope creep, no surprise invoices. That's less than what most advisors spend on a single compliance review — for a website that works for years.

You own the code. No monthly platform fees. No vendor lock-in.

We take on 4 advisor website projects per month. This keeps quality high and timelines short.

What happens after launch

Your website isn't a project — it's an ongoing asset. We're here for the long term.

Handoff session

We walk you through everything — how to edit content, update images, and manage your site. No technical knowledge needed.

Monthly Care

$250/month — unlimited content updates, performance monitoring, security patches, and priority support. Most advisors opt in.

You own it all

The code, the design, the content. If you ever want to leave, take it with you. No export fees, no hostage negotiations.

Questions advisors ask us

Tell us about your practice.

Takes under 60 seconds. We'll reply personally within one business day.

No spam. No sales pressure. We'll reply personally within one business day.

Prefer to talk first? Book a 15-minute intro call