For gyms & fitness businesses

Your gym deserves a website that works as hard as you do.

81% of gym members research online before joining. Your website is your 24/7 salesperson — and right now, it might be sending prospects to the competition.

We write all the copy  ·  You own it completely  ·  $3,500 flat rate

One new member per week pays for this website. Most gyms see ROI within 60 days of launch.

Sound familiar?

Your gym is built different. Your website should prove it.

You're losing members to the gym down the street with the better website

No online class booking — members have to call or just show up and hope

Your template site looks exactly like every other gym in town

You're invisible in 'gym near me' and 'personal trainer [city]' searches

You can't showcase client transformations or results in a way that converts

Your website doesn't match the energy and experience of your actual space

Why not Squarespace?

What a fitness website actually needs to convert.

Wix / Squarespace

  • You write all the copy yourself
  • Template shared with hundreds of other gyms
  • No strategy behind the page structure
  • You figure out SEO yourself
  • $17–$35/month forever
  • Locked to their platform

The Good Site Co

  • We write every word for you
  • Custom design built around your gym's identity
  • Conversion-focused page architecture
  • Full SEO setup on day one
  • $3,500 once — you own it
  • Your code, your domain, no lock-in
Fitness
Iron & Oak Fitness
Boutique Gym · Portland, OR
Case study

Iron & Oak Fitness

A boutique gym with an incredible community and loyal members — but a Wix site that looked like a generic template. We built a site that captures the energy of the space, showcases member transformations, and integrates class booking directly.

“New members now tell us the website is what made them walk through the door. It finally looks like who we actually are.”

— Coach Ryan Torres, Iron & Oak Fitness

Your 2 weeks

From strategy call to live site in 14 days.

Day 1–2

Strategy & Discovery

One focused call. You tell us about your gym, your members, your programs. We take notes. You don't prepare anything — just tell us what makes your space different.

Day 3–7

Copy, Design & Build

We write the copy, build the design, and structure your site around the member journey. You see real pages — not wireframes — and tell us what to change.

Day 14

Launch

QA, final review, live deployment. Class booking connected, analytics set up. We walk you through everything in a recorded handoff video.

Total time required from you: about 2 hours. One call + one review round. We handle everything else.

What's in a fitness website

Conversion-focused homepage that speaks to your ideal member

Class schedule and online booking integration

Trainer and coach bio pages with credentials and specialties

Transformation gallery and client results showcase

Membership pricing page with clear tier descriptions

Mobile-optimized — most gym searches happen on phones

Local SEO setup — sitemap, schema, geo-targeted meta tags

Google Business Profile optimization for local map pack

We write all the copy — you just talk to us

30-day post-launch support for any changes or tweaks

Ready to fill your gym with the right members?

Full fitness website. Flat rate, 2 weeks. You own it completely.

$3,500

One-time investment. No monthly fees. No lock-in.

Get my free site audit →

Or see all pricing options

After launch

You own everything

Code, domain, content — it's all yours. GitHub repo handoff included.

30-day support

Any tweaks, fixes, or “can we change this?” — covered for a full month after launch.

Monthly Care available

$250/month for ongoing updates, monitoring, and improvements. Optional, not required.

Questions gym owners ask before they start

Tell us about your fitness business

Takes 2 minutes. We'll reach out within 1 business day.

No spam. No sales pressure. We'll reply personally within 24 hours.