Healthcare · Dental Practice
Marin Modern Dentistry
Dr. Steven McConnell needed a site that matched the quality of his practice — premium, trust-forward, and built to convert nervous first-time patients into booked appointments.
The situation
Dr. McConnell runs one of Marin County's most respected dental practices. His work is exceptional — but his old website didn't come close to communicating that. It looked like a generic dental template from 2015: stock photos of strangers smiling, a phone number buried at the bottom, and no clear reason for a new patient to choose him over the practice down the street.
New patients in Marin County are discerning. They Google. They compare. They make snap judgments based on first impressions. A site that looks outdated signals an outdated practice — regardless of how modern the actual care is.
What we built
We built a trust-first site designed around how a hesitant new patient actually makes a decision. Every section was sequenced to reduce anxiety and build confidence before asking for the appointment.
"I didn't realize how much my old site was costing me until I saw the new one. Now when I hand a card to someone, I actually want them to look it up."
— Dr. Steven McConnell, Marin Modern Dentistry