Compare · CRM and CMS platform
HubSpot vs TheGoodSite: which fits a small business?
HubSpot is a powerful CRM, marketing, and CMS platform built for larger sales teams, with professional tiers that run $800 to $3,600 a month plus onboarding fees. TheGoodSite is a done-for-you website you own, built and written for you for a flat $7,500. For most small and local businesses, HubSpot is far more platform, and cost, than they need. We give you the website result without the enterprise price tag.
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HubSpot is genuinely good software. The problem for a small business is scale and price. You pay for a full sales-and-marketing suite, most of which a two-person or ten-person shop will never use, and the website is just one module inside it. The monthly cost alone can exceed the entire one-time price of a site from us.
Content built in HubSpot's CMS is also tied to HubSpot. Leave, and the pages you built do not come with you cleanly. Everything we build is yours: your code, your domain, your content, hosted anywhere you like.
If you have a large B2B sales team that lives in a CRM, HubSpot may be worth it. If what you actually need is a credible website that gets found and books clients, a done-for-you site you own is the right size.
The honest version
HubSpot is the better choice if you run a larger business with a real sales team that needs a full CRM, pipelines, and marketing automation in one place, and you have the budget and someone to run it. For a small business that mainly needs a website that gets found, it is overkill.
HubSpot vs TheGoodSite: common questions
Is HubSpot worth it for a small business website?
Usually not, if the website is your main need. HubSpot's value is the CRM and marketing suite for larger teams. For a small business, a done-for-you site you own delivers the website result at a fraction of the ongoing cost.
Do you provide a CRM?
We build the website and connect the booking and contact tools you use. We do not replace a full CRM. If you later need one, your site is yours and integrates with whatever you choose.
What does TheGoodSite cost compared to HubSpot?
A flat $7,500 once, with optional care from $100 a month. HubSpot's professional tiers can run $800 to $3,600 a month before onboarding fees.
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