Ideas & Insights
Practical advice for businesses that want a better website.
No fluff, no jargon. Just what we've learned building sites for small businesses — and what you can use right now.
I Just Lost a Client to Someone With a Better Website
You're better at what you do. More experience. Better results. But they got the client — because their site looked like they had it together and yours didn't.
What Your Homepage Should Actually Say (a Framework for Small Businesses)
Your homepage has 10 seconds to answer three questions. Most small business sites answer zero of them. Here's the framework we use for every client.
Why Your Squarespace Site Is Invisible on Google (and 5 Things That Fix It)
You filled out the SEO tab. You wrote a meta description. You're still on page 4. Here's what's actually happening — and what to do without becoming an SEO expert.
You Don't Need a Rebrand. You Need a Better Website.
Before you spend $15,000 on a new logo and brand guidelines — consider that your actual problem might be a 2-week, $3,500 fix.
What Your Clients Actually See When They Visit Your Website
You see a site that 'works fine.' They see a business they're not sure they can trust. The perception gap is the most expensive problem you're not measuring.
The 10-Minute Website Checklist Every Small Business Owner Should Run
Before you spend another dollar on marketing, run your site through this checklist. Most small businesses fail 6 out of 10. How do you score?
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