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Straight answers about what a website costs, how to keep it working, why it might not be bringing in customers, and where AI actually helps. Read one, get your answer in under a minute.

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The True Cost of Your DIY Website (It's Not $29/Month)

> A DIY website for a service business costs between $3,115 and $8,465 in year one. The platform subscription -- typically $29/month -- is the smallest part. The real cost is owner time: 40 to 100 hours to build, plus four to eight hours a month to maintain. That time, valued conservatively at $50/hour, is what closes the gap between what the invoice says and what the site actually costs.

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Common questions

I Just Lost a Client to Someone With a Better WebsiteIt happens more than anyone admits.Read →What Your Homepage Should Actually Say (a Framework for Small Businesses)Pull up your homepage right now. Set a timer for 10 seconds. Could a total stranger answer these three questions?Read →Why Your Squarespace Site Is Invisible on Google (and 5 Things That Fix It)You did everything Squarespace told you to do. You filled out the SEO title. You wrote a meta description. You even added some keywords. And yet — when you Google "dentist Mill Valley" or "life coach Marin County" or "yoga studio San Rafael" — you're nowhere.Read →You Don't Need a Rebrand. You Need a Better Website.We talk to small business owners who are convinced they need a full rebrand. New logo. New colors. New everything. They've been quoted $10,000–$25,000, and they're about to pull the trigger.Read →What Your Clients Actually See When They Visit Your WebsiteHere's an experiment. Think about the last time you looked up a restaurant, a doctor, or a service provider online. You Googled them, clicked their site, and made a gut decision in under 10 seconds: "This looks legit" or "I'll keep looking."Read →The 10-Minute Website Checklist Every Small Business Owner Should RunEvery week, small business owners spend money on Google Ads, Instagram posts, and networking events — driving people to a website that isn't ready for them. That's like paying to fill a restaurant with customers and then serving cold food.Read →

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What does a professional website actually cost?

A full website is $7,500 flat — strategy, copywriting, design, build, and launch — fixed before we start, with no monthly platform fee and you own everything. A DIY site quietly costs more once you count your time, plugins, and the clients it never wins.

2 articles

Why isn't your website bringing in customers?

Usually it's one of three things: people can't find it on Google, it doesn't say the one thing that makes someone choose you, or it looks like a template so it builds no trust. All three are fixable.

4 articles

What happens after your website launches?

You own the site outright and it runs fine on its own. Optional care ($250 to $500 per month, first month free) covers updates, monitoring, and a monthly performance briefing so the site keeps earning after launch.

1 article

Where does AI actually help a small-business website?

AI helps in two concrete places: getting your business surfaced in AI answers (ChatGPT, Google AI Overviews) the way it already does on Google, and automating the busywork around your site — booking, follow-up, and routine questions.

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The 10-Minute Website Checklist Every Small Business Owner Should Run4 minWhat Your Clients Actually See When They Visit Your Website5 minYou Don't Need a Rebrand. You Need a Better Website.4 min

Getting around

Where should I start?+
Weighing what a site should cost, start with Website Costs. If your site is not bringing in work, start with Website Problems. See the cost breakdowns →
How is this hub organized?+
Four topics, each a pillar page with its own set of articles: costs, care, problems, and where AI actually helps. The topic cards above open each one.
I just want the short answer.+
Every article puts the answer in its first sixty words, and each topic page has a Quick Answers block. Skim those first.
My question is not covered.+
Most questions owners ask are here. If yours is not, run a free audit and we will answer it directly. Run your audit →